What if you had a method to make your message memorable, or sticky, every single time? What if you could hook your audience on your content whenever you wanted. Would you be interested? Earlier this month, I got a chance to spend some time with one of my training mentors and heroes, Sarah Singer-Nourie. She…
One of the most nerve-wracking things a speaker or businessperson gets to do is speak to a tough crowd when they already know that their message has been rejected. On top of the typical nerves that come along with giving just about any speech, you are also worried about rejection on a personal level. How…
If you’re taking advantage of the techniques I discuss in Guerrilla Marketing, you’re probably already working to make your target market aware of the results and benefits you can provide to others. In sales – and ultimately we are all in sales – it’s important to sell the result, not the product itself. People don’t…
con·trar·i·an noun \kən-ˈtrer-ē-ən, kän-\ : a person who takes an opposite or different position or attitude from other people Are there benefits to being a contrarian? Most of us are not contrarians by nature. In our culture it is simply safer to go with the flow and not make many waves. It’s easier – in…
Whether you’re starting out in an entry-level position or you are the CEO, you have things that you want to accomplish, and you want your voice to be heard. Perhaps you’ve been researching your field and realize that in order to keep up with your competition, major changes need to be made. Or maybe a…
What can the moviemaker, Pixar, teach you to make your next story a box office hit? Pixar Animation Studios has created some of the most magical, memorable, and mesmerizing movies of all time. For example, Finding Nemo, Toy Story, and Up! all have worldwide gross revenues in excess of $725 million each. What, you ask…
29-year old, Shurooq Al Banna, is the first Arab to compete in the finals of the Toastmasters World Champion of Public Speaking contest. She is a Master of Strategic Marketing graduate from the University of Wollongong in Dubai. Her prize-winning speech, Finding the Pearl, touched on the importance of looking past people’s external appearances to find…
How can Benjamin Franklin and Lil Wayne teach you how to find your voice and be an outstanding presenter? There are no cover bands in the Rock & Roll Hall of Fame. Comparably, there are no “cover speakers” in the CPAE Speaker Hall of Fame. A “cover speaker” is a speaker who uses other people’s…