Do your business presentations carry Crutch-Cargo? Worse! Do you have a case of Crutch-Cargo and don’t know it? But your colleagues, customers, and prospects know you have a bad case of Crutch-Cargo! How is this damaging your career? Business? Reputation? What is Crutch-Cargo? Crutch-Cargo can be unnecessary words, phrases, or utterances used when you speak.…
Two speakers I admire for their pithiness are Patricia Fripp and Craig Valentine. In fact, Craig has named pithiness – A Foundational Phrase. A foundational phrase is 10 words or less that encapsulates your topic. For example, “Don’t get ready! Stay Ready!” Valentine and Fripp come up with these short, sweet phrases all the time.…
Today is National Selfie Day! Who knew? I’m sure Kim Kardashian has plans. I want to share with you a 2-Step-Selfie-Strategy that will make you a better presenter. Ready? Here it is! 2-Step Selfie-Strategy: Step 1: Video-Selfie Every Presentation. That is, video record every business presentation Step 2: Watch what you recorded! I can’t tell…
“The best way to shake off ‘ring rust’ is to go to the gym.” – Jon Jones: Professional fighter and UFC Light-Heavyweight Champion Ring Rust After a 476 day layoff, the longest of his career, professional fighter and UFC Light-Heavyweight champion Jon Jones was asked before his next fight, “How do you fight off “Ring…
Early in my career I worked for a major computer company. Before we were unleashed on the world, we had to go through the typical technical and sales presentation training. Regardless, if you were prepared or not, you had to give your presentation to the instructor and your peers at the end of your training.…
“We all have mentors. They recognize the talent we don’t see under our own noses.” Jason Hewlett – Entertainer According to Wikipedia, there are three types of satellites: Natural Satellites – also called moons Artificial Satellites – objects intentionally launched into orbit, such as communications and weather satellite Another Type of Satellite? There is a…
Review Yourself In football, the team, and specifically the quarterback, watches film/video of their previous performance. The purpose is to see: What they did right. What they did wrong. How they can improve next time. It’s called a debrief. In addition to sports, corporations, the military and the fields of engineering and project management conduct…
I am often asked, “How did you start your business?” “How did you shift from corporate America to entrepreneurship?” “How did you make that leap?” One of my favorite blog posts on this subject is by Leo Babuta of Zen Habits. Enjoy – ET How to Start “There are two mistakes one can make along…
“There is no room for the dilettante in this business” Are you a professional, an amateur, or a dilettante? Worse than an amateur is a dilettante. A dilettante is defined as a person who cultivates an area of interest, such as the arts (speaking), without real commitment or knowledge. Synonyms: non-professional, non-specialist, layman, layperson, dilly-dallier.…
If you’re taking advantage of the techniques I discuss in Guerrilla Marketing, you’re probably already working to make your target market aware of the results and benefits you can provide to others. In sales – and ultimately we are all in sales – it’s important to sell the result, not the product itself. People don’t…