Guerrilla Marketing For Speakers:
“Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.”
– Father of Guerrilla Marketing, Jay Conrad Levinson
I developed this program to help you build your speaking business, create topics that people want to hear, get people to pay the rates you want them to pay, create your niche, get the clients you want opposed to the ones you don’t, and promote yourself while remaining authentic to you and your personal brand.
I am excited to have some phenomenal guest experts who will show you how to be found online, create your personal brand, and non-traditional marketing strategies.
During this home-study course, you will:
- Discover over 100 no-cost / low-cost marketing weapons.
- Stop engaging in hit-or-miss marketing – and avoid unforeseen expenditures.
- Identify the 17 roadblocks to successful marketing.
- Execute your marketing strategy every day in an orderly manner.
- Learn how to find clients in any economy starting from scratch.
- Uncover hidden strategies for marketing on the internet.
- Implement a strategic 7-step marketing plan you can put to use immediately to increase your sales…
And much more…..
WHO is This Training For
My training program is designed for emerging speakers, authors, consultants, small business owners, entrepreneurs and solopreneurs. This program is NOT for Fortune 500 or global corporations with marketing departments.
WHAT can you expect to learn?
Guerrilla Marketing: How to Out Market the Competition and Find Clients in Any Economy is a 6-week webinar series that will help you master the art of Guerrilla Marketing.
Topics include:
Get Paid What You Are Worth, Generate Your 7-Step Guerrilla Marketing Plan: Go From Prospects to Profits, Write Proposals That Get Accepted, Generate Multiple Streams of Income, Personal Branding and Getting Noticed Online.
WHERE will this course take place?
You can participate in the comfort of your home or office. All you need is your computer. No travel, no additional expenses! You will be able to access all of the course materials right from your computer!
WHEN does the program begin?
Any time you want! Since this a home-study course, you can start whenever you want, and move at your own pace and during your own time.
Sign up today to receive the following bonuses:
10 Guerilla Marketing MP3 Downloads, 15 Secrets of Guerrilla Marketing, Assessing Your Business – 12 Key Questions, Client Profile, and 16 Guerrilla Marketing Competencies
GUEST EXPERTS
Sima Dahl
Personal Branding Expert
Sima Dahl, President of Parlay Communications, is a speaker, trainer and coach. When she’s not advising business-to-business clients on social strategy, you’ll find Sima speaking about Sway Factor™, her proven system for social networking success. Through her keynotes and training, she has taught hundreds of rainmakers, career climbers and even job seekers how to forge a strong personal brand and generate referrals on popular sites such as LinkedIn and even Facebook. Sima is a bylined columnist for Marketing News; faculty at Lake Forest Graduate School of Management and DePaul University; and a published author. She earned a B.A. from the University of Illinois and an MBA with distinction from DePaul University. What’s Your Sway Factor? Learn the Art of Intentional Social Networking for Career Success
With over one billion people on social networks today, have you wondered if it isn’t all just a colossal waste of time? What if there was a way to practice intentional social networking to catapult your career without spending all day tweeting, liking, and linking?
In this action-oriented presentation, Sima will share a preview of her 3-step Sway Factor™ system for social networking success. The Sway Factor system is a highly effective and efficient framework designed to help you forge a strong personal brand, raise your visibility, generate referrals and uncover career opportunities. You’ll learn critical steps that you can accomplish in just five minutes a day to:
- Optimize your social profile
- Build a vast personal network of brand champions
- Keep your social visibility high
- And much more
Cathey Armillas
Non-Traditional Marketing Specialist
When companies need to reach people in unique ways, they call on Cathey Armillas. She has been notorious for creating wildly successful marketing strategies. She runs PURA Marketing and is the author of the book The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You.
Cathey’s use of the Unbreakable Rules of Marketing has helped reach millions of people and quadrupled her clients’ sales. In one example, she created a viral marketing campaign for a client by shredding items such as soccer balls, torpedoes, even a Volkswagen, and posting videos of them online. It landed the client on the David Letterman Show, CNN, CNBC, the Discovery Channel and many other national TV shows; as well as netting them $25 million dollars in additional revenue in the first year it ran. Cathey’s mission is to teach people the unbreakable rules of marketing so they can use them in their efforts to get people to love them, and love what they do.
The Unbreakable Rules of Marketing™ 9 ½ Ways to Get People to Love You
Marketing is about getting people to love you. That’s what it comes down to. Love. Love for you, your ideas, your products, your services, your organization or anything you are trying to market. No matter what it is, you have to know the rules. The Unbreakable Rules of Marketing are the rules on how to get that love. You’ll learn how:
- Consistency beats ability and how a good strategy and constant exposure wins every time.
- Emotions rule the world and how you can use them in marketing to connect with people.
- Every single thing you do is marketing and how you can use that to your advantage.
Heather Lutze (Lut-Zee)
Findability Consulting and Speaking
Heather is the nationally-acclaimed search marketing authority and internet marketing speaker, known for her lively and entertaining style that makes internet marketing understandable to everyone. Her methods are fresh, doable, and most importantly – they get real results. The Findability Formula: Drive Customers to Your Door When They Are Ready to Buy!
To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.
This presentation will cover:
- How to be found online—and what to do if you aren’t!
- Finding your top performing keywords to optimize your site
- The keys to Pay Per Click Advertising
- Using Social Media successfully
Don Cooper
The Sales Heretic™
Don Cooper is an internationally-acclaimed sales and marketing expert. Both his corporate and association clients often bring him back year after year because of the results he creates for his audiences. A frequent guest on television and radio, Don has written regular columns for five different business publications, has co-authored three books, and is currently working on two more. He has also been named one of the Top Ten Sales Experts to Follow on Twitter.
How to Create a Powerful Marketing Message
Effective marketing is vital to any speaker’s success. And effective marketing starts with your message. A strong message makes meeting planners want to know more, while a weak message gets ignored.
Don will take you through a step-by-step process for developing a powerful message that will make everything else you do in you marketing more successful.
In this hands-on session, you’ll discover:
- The single biggest marketing mistake most speakers make
- How to create a unique brand—so you stand out from the crowd
- How to craft a marketing message that grabs meeting planners’ attention
- Secrets to writing copy that makes people want to book you
- How to create marketing materials that don’t get thrown away
- Keys to designing an effective one-sheet
- The essential elements of a speaker marketing packet
- And much more